For Recycle Week 2016, Recycle for London ran a campaign focused on the theme of ‘bad bathroom habits’. The theme was chosen following a poll of more than 2,000 Londoners, which showed that not recycling from the bathroom is considered a bad bathroom habit.
13 London boroughs received funding from Resource London to enable local engagement activity. This included stalls at events and community spaces, liveried recycling trucks and outdoor advertising.
The objectives of the campaign were
- Increase awareness of Recycle for London amongst London residents through targeted media coverage
- Increase traffic to the Recycle for London website
- Increase followers on Recycle for London social media platforms
The campaign led to London’s most successful Recycle Week to date.
For a summary report of the week click the following link