“Little Wins” campaign – Love Food Hate Waste

Love Food Hate Waste launched its “Little Wins” campaign back in May with a first phase of digital adverts that were designed to introduce the campaign and key messages around household food waste in London. On 27th June, a second set of banners were released to introduce small everyday actions (#littlewins) that we can all do to help reduce food waste in our homes. These digital adverts are driving Londoners to a dedicated campaign microsite – www.littlewins.co.uk – and will remain switched on in London for the duration of the four year campaign. All of our digital activity is supported by on the ground activities and interventions, such as our markets stalls activation that began on 22nd July which will be popping up at a number of food markets across the Capital to engage with Londoners, spread key messages and rally support for the campaign.